Start Here

Make your ideas easy to fund, buy, and believe in.
If you’re new, these are a few posts to read first.

Begin with this one

The CEO Who Can’t Explain Their Company
Why it’s harder to explain your own company.

The Essentials

1. Everyone’s Hiring Storytellers. That’s the Problem.
   Why the storytelling boom is a warning sign.

2. Why I Deleted 90% of My Tasks
   Stop optimizing for outputs (stories), start architecting for inputs (narrative).

3. Your AI Rollout Didn’t Fix Your Language Problem
   Every AI agent your company deploys runs on language.

4. Semantic Monopoly
   Whoever names it owns it.

5. Conway’s Law: The Hidden Cost of Every New Team Member
   Wrote a LinkedIn post on Conway’s Law and it unexpectedly went viral.

6. Yuval Harari’s Sapiens, but for Your Company
   A company doesn’t exist.

7. The Second Half of the Hero’s Journey
   The Hero’s Journey has two halves.

8. What If This Newsletter Was Also an AI Prompt?
   Try this AI prompt on one of your docs.

Free resources

• Quiet Confidence
  Free GitHub repo. Install the voice register as a prompt, Claude skill, or GPT.

• CEO User Manual
  Free GitHub repo. My “How to Work with Me,” as a template for yours.

• The Claude Migration Kit I Wish I Had
  A free kit for moving your work to Claude.