Archive - The Narrative

clarity scarcity

A founder I work with is further ahead on AI than almost anyone.

Aug 3 • Michael Margolis

July 2026

belief architecture

You finish a hard, expensive strategic planning cycle.

Jul 27 • Michael Margolis

see it, feel it, believe it

Jul 20 • Michael Margolis

semantic monopoly

I’ve never been much of a dancer…

Jul 13 • Michael Margolis

narrative half-life

Happy 4th of July weekend!

Jul 6 • Michael Margolis

June 2026

how to pull your team into the future

A CEO can often see exactly what their company needs to become.

Jun 29 • Michael Margolis

language is the new code

A CMO I just started working with sent over everything up front.

Jun 22 • Michael Margolis

a hidden cheat code for narratives

Last week I wrote that AI doesn’t create meaning.

Jun 15 • Michael Margolis

your ai already has a theory of you

Before I get into it: a lot is taking shape at Storied right now.

Jun 8 • Michael Margolis

the witnessing function

One glance from across the room.

Jun 1 • Michael Margolis

May 2026

which layer of your business is AI-proof?

Last year the question everyone asked was what is your AI strategy.

May 25 • Michael Margolis

the largest truthful version of your company

“I don’t have my pithy version yet.”

May 18 • Michael Margolis

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