No one buys the product, they buy the story
In this conversation with Chris Do we go far into the fundamentals of narrative: perception, value, positioning, and so much more.
Chris Do is one of my long-time business heroes.
Chris leads the The Futur™, a global learning community for entrepreneurs, designers, and creatives. Teaching 1 billion people how to make a living doing what they love.
Listen to my recent interview on Chris Do’s podcast The Futur: Episode 254.
No one buys the product, they buy the story.
In this conversation we go far into the fundamentals of narrative: perception, value, positioning, and so much more. To say I enjoyed this interview, is an understatement.
If you’re looking to take charge of your own story, this conversation is 🔥
In this episode, we cover:
The difference between story vs narrative
Why disruption should be backed up with data
Why character beats out credentials every time
The story of The Futur’s new project, Brand Lab
A mock workshop, using Storied’s 3-step narrative framework
Note: It’s 1 hour and 30 minutes long, and I promise it will provoke some fresh thinking.
Like me, Chris Do approaches business in his own Miyagi-dojo style. Wax on, wax off, paint the fence. And he’s prolific on YouTube, Insta, and FB. Definitely worth a follow!
For those of you who prefer to read vs listen, it’s also transcribed for easy notation.
Here’s some feedback from others:
“Amazing episode that reiterated why I need to continue working on my story” - Andrew
“Dissects the value of storytelling, and narrative in business with a precision that left me in awe. One of the best podcasts I’ve listened to in a long time.” - Dominika
"So much value in this episode. I'll be listening to it again with a notepad! 📝" - Hasmukh
With these kind of reactions, I thought you might like it as well. This is a dense and high-value conversation, and should give you some things to think about when it comes to developing and refining your own bigger story.
Give this podcast a listen and let me know what it inspires for your own future.
Metaphors be with you,
Michael