The Narrative

A weekly advice newsletter for tech leaders in hyper-growth.

Welcome to The Narrative, a weekly advice column for tech leaders in hyper-growth.
Product leaders. Design leaders. Data science leaders. Marketing leaders.

Accelerate your career and impact by becoming a better writer, speaker, and thinker.
Topics cover the rhetoric of persuasion and idea adoption. Articulate a business case. Turn data into a story. Get buy-in for your ideas. Overcome change resistance. Frame the right message. Manage up, down, and across. Understand power, permission, and authority. Improve XFN collaboration. Turn the impossible into the inevitable.

The Narrative is written by Michael Margolis, CEO and founder of Storied, Inc. For the last 20 years, we’ve pioneered a practice around strategic narratives, accelerating transformation inside the most influential systems and platforms on the planet. Our actionable tips are culled from advising 100s of orgs and leaders across Silicon Valley, Fortune 500s and global change initiatives. We have influenced more than $10B+ of investments inside Facebook, Google, Genentech, Shopify, Dolby and NASA.

Our thesis is simple: the narrative is upstream of every other problem you face.
If you can get your story straight, you will unlock the greatest force multiplier of success. Equally, ignore it at your peril - it becomes your greatest drag co-efficient. So learn how to get your story straight. Especially for high-stakes moments when the quality and structure of your communications makes all the difference. All through structured thinking and a “first principles” approach to complexity and disruption.

If you’re not telling your story, someone else is going to tell it for you.

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